Corporate Identity for ProjektLotsen – a Düsseldorf-based agency for live marketing.

Creative Concept / Corporate Identity / Logo Design / Stationery / Art Direction / Typography / 2015

open-studio-projektlotsen-00-logo

The name ‘ProjektLotsen’ could be trans­lated as ‘project guides’ – those who guide the client safely and success­fully all the way through the different stages of a certain project.

The identity plays with those single mile­stones across the whole distance of the project and even refers directly to the work of ‘piloting’ in a visual way – using vibrant neon colours to achieve an eye-catching signal effect …

open-studio-projektlotsen-01-business-cards-detail
open-studio-projektlotsen-02-stationery
open-studio-projektlotsen-03-letterhead-detail
open-studio-projektlotsen-04-letterhead-detail
open-studio-projektlotsen-05-business-cards
open-studio-projektlotsen-06-signet

Print: Offset
Colours: Black, Pantone 802 C, Pantone 804 C
Finishing: Laser punching