Corporate Identity for ProjektLotsen – a Düsseldorf-based agency for live marketing.
Creative Concept / Corporate Identity / Logo Design / Stationery / Art Direction / Typography / 2015
The name ‘ProjektLotsen’ could be translated as ‘project guides’ – those who guide the client safely and successfully all the way through the different stages of a certain project.
The identity plays with those single milestones across the whole distance of the project and even refers directly to the work of ‘piloting’ in a visual way – using vibrant neon colours to achieve an eye-catching signal effect …
Colours: Black, Pantone 802 C, Pantone 804 C
Finishing: Laser punching