Corporate Identity for ProjektLotsen – a Düsseldorf-based agency for live marketing.
Creative Concept / Corporate Identity / Logo Design / Stationery / Art Direction / Typography / 2015
![](https://weareopenstudio.de/media/pages/projects/projektlotsen/f4ad040402-1674556865/open-studio-projektlotsen-00-logo-768x.gif)
The name ‘ProjektLotsen’ could be translated as ‘project guides’ – those who guide the client safely and successfully all the way through the different stages of a certain project.
The identity plays with those single milestones across the whole distance of the project and even refers directly to the work of ‘piloting’ in a visual way – using vibrant neon colours to achieve an eye-catching signal effect …
![](https://weareopenstudio.de/media/pages/projects/projektlotsen/5e3427890c-1674556866/open-studio-projektlotsen-01-business-cards-detail-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/projektlotsen/d2cc1fa1e1-1674556865/open-studio-projektlotsen-05-business-cards-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/projektlotsen/4c4b84f520-1674556865/open-studio-projektlotsen-06-signet-550x.gif)
Print: Offset
Colours: Black, Pantone 802 C, Pantone 804 C
Finishing: Laser punching