‘defrance’ represents photographers.
We were asked to create a special offer to gain new customers who probably never had any contact with this kind of professional photography in the past: medium-sized businesses that are used to producing most of their advertising material in-house. 'defrance BASICS' combines all benefits of great photography, at a very good price through direct ways of communication, and very specific planning. In the end it’s all about a good image ...
Creative Concept / Creative Direction / Art Direction / Editorial Design / Text / 2010
To promote defrance BASICS we created a simple but effective direct-mailing as well as a special website to illustrate the key benefits of high quality photographs.
The aim was to show that this level of photography doesn’t have to be elitist, arty or even expensive at all.