BBDO Düssel­dorf asked us to design a full set of icons for the interactive Backen App they developed for their client Dr. Oetker. The main challenge was to combine the sweet and joy­ful world of baking with the technical side of the app in a taste­ful, clear and modern way.

Unfortunately, the client chose a different solution in the end – but we still like what might have become our per­sonal cherry on top of this cake …

Graphic Design / Art Direction / Illustration / Icons / Colour Code / 2016

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