Create your own masterpiece … Stitch by stitch.
Two exclusive (knit) designs for a jacket and a sweater form the basis for the DIY ‘Masterpiece Knit Kits’ – containing all materials (wool, knitting pattern) to create a fashionable and modern interpretation of the iconic dresses that are pictured on two original masterpieces by van Gogh and Vermeer.
Creative Concept / Design / Fashion Design / Packaging / Animation / Sound Design / Free Project / 2020
The ‘Van Gogh Jacket’ comes with the characteristic collar of van Gogh’s original jacket – and all parts of it are to be knitted with 3 threads held together, producing a multi-coloured effect that reminds of the master‘s unique painting style. The ‘Milkmaid Sweater’ puts the focus on the original‘s minimalistic yet eyecatching (design) elements: vibrant colours and stylish stripes.
As both items don’t come as a final product but rather as a Do-It-Yourself knit kit, the process of creating becomes a main part of the overall concept. Beyond money, people have to invest their own time and effort to literally create these (master-)pieces with their own hands, which eventually makes the final result more personal, sustainable and even valuable in our fast times of mass production and dumping prices.