Logo design, packaging, look­book and website facelift for Nether­lands-based kids shoe com­pany ’Jochie & Freaks’. The task was not only to give two existing brands (Jochie / Freaks) one new and common face but to also create a fresh, play­ful and even stylish look to spread the brand’s new motto:

Shoes for kids – fashion that fits.

Corporate Identity / Creative Direction / Branding / Logo Design / Editorial Design / Packaging / 2017 - 2018

open-studio-jochie-and-freaks-00-logo
open-studio-jochie-and-freaks-01-booklet-detail
open-studio-jochie-and-freaks-02-booklet-cover
open-studio-jochie-and-freaks-03-booklet
open-studio-jochie-and-freaks-04-booklet
open-studio-jochie-and-freaks-05-booklet
open-studio-jochie-and-freaks-06-booklet-cover
open-studio-jochie-and-freaks-09-shoebox

Print Booklet: Offset
Colours: 4-C
Paper: phoenixmotion Xenon