Logo design, packaging, lookbook and website facelift for Netherlands-based kids shoe company ’Jochie & Freaks’. The task was not only to give two existing brands (Jochie / Freaks) one new and common face but to also create a fresh, playful and even stylish look to spread the brand’s new motto:
Shoes for kids – fashion that fits.
Corporate Identity / Creative Direction / Branding / Logo Design / Editorial Design / Packaging / 2017 - 2018
![](https://weareopenstudio.de/media/pages/projects/jochie-freaks/a5d2991856-1674556837/open-studio-jochie-and-freaks-00-logo-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/jochie-freaks/f371c155df-1674556837/open-studio-jochie-and-freaks-01-booklet-detail-550x.jpg)
![](https://weareopenstudio.de/media/pages/projects/jochie-freaks/688aa0a2d1-1674556837/open-studio-jochie-and-freaks-10-shoe-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/jochie-freaks/b244246e75-1674556837/open-studio-jochie-and-freaks-11-shoe-550x.jpg)
Print Booklet: Offset
Colours: 4-C
Paper: phoenixmotion Xenon