Official teamposter, matchday campaign, autograph cards and scoreboard visuals for the 2017/18 season of Düsseldorf’s most traditional football club Fortuna Düsseldorf – together with Michael Gueth Photography and Jan Wischermann Retouching.
Creative Concept / Art Direction / Text / Campaign / Visuals / 2017 – 2018
Our main goal was to come up with a fresh concept and an eye-catching overall appearance with rough edges that expands the clean look of the well-established typography campaign through the use of additional imagery – without losing the campaign’s characteristic tongue-in-cheek wordplays, which now became playful hashtags to open up the whole communication to fans, supporters and even opponents. 95 olé!
