Official teamposter, matchday campaign, auto­graph cards and scoreboard visuals for the 2017/18 season of Düssel­dorf’s most traditional football club Fortuna Düssel­dorf – together with Michael Gueth Photo­graphy and Jan Wischer­mann Retouching.

Creative Concept / Art Direction / Text / Campaign / Visuals / 2017 – 2018

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open-studio-fortuna-duesseldorf-autograph-card-rensing
open-studio-fortuna-duesseldorf-autograph-card-fink
open-studio-fortuna-duesseldorf-autograph-card-neuhaus
open-studio-fortuna-duesseldorf-autograph-card-hennings
open-studio-fortuna-duesseldorf-autograph-card-lucoqui
open-studio-fortuna-duesseldorf-autograph-card-hoffmann
open-studio-fortuna-duesseldorf-autograph-cards
open-studio-fortuna-duesseldorf-social-media-poster
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open-studio-fortuna-dusseldorf-scoreboard-goal-neuhaus
open-studio-fortuna-duesseldorf-scoreboard-goal-bellinghausen
open-studio-fortuna-dusseldorf-scoreboard-goal-hennings
open-studio-fortuna-dusseldorf-scoreboard-goal-sobottka
open-studio-fortuna-dusseldorf-scoreboard-yellow
open-studio-fortuna-dusseldorf-scoreboard-yellow-red
open-studio-fortuna-dusseldorf-teamposter-detail

Our main goal was to come up with a fresh concept and an eye-catching overall appearance with rough edges that expands the clean look of the well-established typography campaign through the use of additional imagery – without losing the campaign’s characteristic tongue-in-cheek wordplays, which now became playful hashtags to open up the whole communication to fans, supporters and even opponents. 95 olé!

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open-studio-fortuna-duesseldorf-matchday-poster-02-kaiserslautern-2017-portrait
open-studio-fortuna-duesseldorf-matchday-poster-03-berlin-2017-landscape
open-studio-fortuna-duesseldorf-matchday-poster-04-regensburg-2017-portrait
open-studio-fortuna-duesseldorf-matchday-poster-05-duisburg-2017-landscape
open-studio-fortuna-duesseldorf-matchday-poster-06-darmstadt-2017-portrait
open-studio-fortuna-duesseldorf-matchday-poster-07-heidenheim-2017-landscape
open-studio-fortuna-duesseldorf-matchday-poster-08-dresden-2017-portrait
open-studio-fortuna-duesseldorf-matchday-poster-09-nuernberg-2017-landscape
open-studio-fortuna-duesseldorf-matchday-poster-10-aue-2018-portrait
open-studio-fortuna-duesseldorf-matchday-poster-11-sandhausen-2018-landscape
open-studio-fortuna-duesseldorf-matchday-poster-12-greutherfurth-2018-portrait
open-studio-fortuna-duesseldorf-matchday-poster-13-stpauli-2018-landscape
open-studio-fortuna-duesseldorf-matchday-poster-14-bielefeld-2018-portrait
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open-studio-fortuna-duesseldorf-matchday-poster-16-ingolstadt-2018-portrait
open-studio-fortuna-duesseldorf-matchday-poster-17-kiel-2018-landscape