Official teamposter, matchday campaign, autograph cards and scoreboard visuals for the 2017/18 season of Düsseldorf’s most traditional football club Fortuna Düsseldorf – together with Michael Gueth Photography and Jan Wischermann Retouching.
Creative Concept / Art Direction / Text / Campaign / Visuals / 2017 – 2018
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/7f6674541c-1674556841/open-studio-fortuna-dusseldorf-teamposter-2017-18-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/a94e0c6b86-1674556840/open-studio-fortuna-duesseldorf-autograph-cards-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/cb3c705e6b-1674556841/open-studio-fortuna-duesseldorf-social-media-poster-550x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/12e7828467-1674556846/open-studio-fortuna-dusseldorf-scoreboard-goal3-768x.gif)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/943af207cf-1674556845/open-studio-fortuna-dusseldorf-teamposter-detail-550x.jpg)
Our main goal was to come up with a fresh concept and an eye-catching overall appearance with rough edges that expands the clean look of the well-established typography campaign through the use of additional imagery – without losing the campaign’s characteristic tongue-in-cheek wordplays, which now became playful hashtags to open up the whole communication to fans, supporters and even opponents. 95 olé!
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/33ddefc299-1674556840/open-studio-fortuna-duesseldorf-matchday-poster-01-braunschweig-2017-landscape-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/3610598af9-1674556842/open-studio-fortuna-duesseldorf-matchday-poster-02-kaiserslautern-2017-portrait-550x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/4cd24683cd-1674556842/open-studio-fortuna-duesseldorf-matchday-poster-03-berlin-2017-landscape-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/bd81610bea-1674556840/open-studio-fortuna-duesseldorf-matchday-poster-04-regensburg-2017-portrait-550x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/92fe77f645-1674556841/open-studio-fortuna-duesseldorf-matchday-poster-05-duisburg-2017-landscape-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/cc38e4d5ba-1674556840/open-studio-fortuna-duesseldorf-matchday-poster-06-darmstadt-2017-portrait-550x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/987fa2b3d3-1674556843/open-studio-fortuna-duesseldorf-matchday-poster-07-heidenheim-2017-landscape-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/78b3b448fa-1674556845/open-studio-fortuna-duesseldorf-matchday-poster-08-dresden-2017-portrait-550x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/033cd2ecf9-1674556843/open-studio-fortuna-duesseldorf-matchday-poster-09-nuernberg-2017-landscape-768x.jpg)
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![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/b772a677ce-1674556844/open-studio-fortuna-duesseldorf-matchday-poster-13-stpauli-2018-landscape-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/fortuna-duesseldorf/3a22db5377-1674556843/open-studio-fortuna-duesseldorf-matchday-poster-14-bielefeld-2018-portrait-550x.jpg)
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