Corporate identity, branding, web appearance and content creation for ‘GREYDER L A B’ – a brand new and pretty sustainable shoe brand.

The task was to develop a fresh, colour­ful and dyna­mic (visual) language to not only commu­nicate the origi­nal design and high quality of the shoes – made from up to 90% recycled and organic materials – but also the brand’s opti­mistic back­ground, play­ful vibe and green approach:

‘The world is changing. Let’s change the world!’

Creative Concept / Creative Direction / Corporate Identity / Branding / Text / Web Design / 2019 – 2021

Spring / Summer 2021

Autumn / Winter 2020

Image, lifestyle and product photography:
Manuel Mittelpunkt, Harald Schaack and Roman Mintert.

3D rendering: Patrick Hahne.

Website coding: Present Progressive.