Corporate identity, branding, web appearance and content creation for ‘GREYDER L A B’ – a brand new and pretty sustainable shoe brand.
The task was to develop a fresh, colourful and dynamic (visual) language to not only communicate the original design and high quality of the shoes – made from up to 90% recycled and organic materials – but also the brand’s optimistic background, playful vibe and green approach:
‘The world is changing. Let’s change the world!’
Creative Concept / Creative Direction / Corporate Identity / Branding / Text / Web Design / 2019 – 2021
![](https://weareopenstudio.de/media/pages/projects/greyder-lab/ce2a84a3ae-1674556823/open-studio-greyder-lab-00-logo-768x.gif)
Spring / Summer 2021
![](https://weareopenstudio.de/media/pages/projects/greyder-lab/dfbdced0f2-1674556819/open-studio-greyder-lab-still-life-shooting-33-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/greyder-lab/c056afe4f1-1674556834/open-studio-greyder-lab-01-webdesign-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/greyder-lab/38d9e43877-1674556816/open-studio-greyder-lab-01-website-pop-up-768x.gif)
![](https://weareopenstudio.de/media/pages/projects/greyder-lab/c0b4372c7f-1674556819/open-studio-greyder-lab-still-life-shooting-32-768x.jpg)
![](https://weareopenstudio.de/media/pages/projects/greyder-lab/4075a8567d-1674556818/open-studio-greyder-lab-still-life-shooting-41-768x.jpg)
Autumn / Winter 2020
![](https://weareopenstudio.de/media/pages/projects/greyder-lab/7a2e2757e9-1674556820/open-studio-greyder-lab-still-life-shooting-02-768x.jpg)
Image, lifestyle and product photography:
Manuel Mittelpunkt, Harald Schaack and Roman Mintert.
3D rendering: Patrick Hahne.
Website coding: Present Progressive.