Corporate identity, branding, web appearance and content creation for ‘GREYDER L A B’ – a brand new and pretty sustainable shoe brand.
The task was to develop a fresh, colourful and dynamic (visual) language to not only communicate the original design and high quality of the shoes – made from up to 90% recycled and organic materials – but also the brand’s optimistic background, playful vibe and green approach:
‘The world is changing. Let’s change the world!’
Creative Concept / Creative Direction / Corporate Identity / Branding / Text / Web Design / 2020 – Today
Spring / Summer 2021
Autumn / Winter 2020
3D rendering: Patrick Hahne.
Website coding: Present Progressive.