Düsseldorf-based printing house Köller+Nowak asked us to create a very special and unique New Year mailing, which also communicates the key benefits of their company: high quality printing and tight timing.
We put ‘print’ and ‘time’ together and eventually came up with the idea of a DIY cuckoo clock edition – printed and produced by Koeller+Nowak.
Creative Concept / Branding / Art Direction / Text / Illustration / 2012
Each ‘Good Times’ kit contains one clockwork and all parts for three different clock designs. Thus every recipient has the oppurtunity to choose his favourite design and put his papermade cuckoo clock together with his own hands.
The different designs also feature different finishing processes (like embossing, diecutting or screenprinting with glow in the dark colours) to showcase the whole range of Koeller+Nowak.
This project was kindly supported by Gmund.