Creative concept and creative direction for the ‘Autumn/Winter 2023’ campaign and promotional materials of ‘THEA MIKA’ – our long term client for modern yet classy womens’ shoes.

Creative Concept / Creative Direction / Art Direction / Text / Content Creation / Autumn / Winter / 2023

White Thea Mika logo on pink background
Pink high heel penny loafers on a pink background
White Thea Mika logo on blue background
Top shot of royal blue mokassins on blue background
White Thea Mika logo on pink background
Old-pink plateau ankle boot on colour-matching background
White Thea Mika logo on khaki background
Khaki suede boots with silver buckles on a dark green background
White Thea Mika logo on dark blue background
Dark blue high heel ankle boot with croco embossing on dark blue background
White Thea Mika logo on grey background
Black cowboy ankle boot on black background
Screenshot of Thea Mika's webshop frontpage
First double page from Thea Mika's lookbook for the Autumn-Winter 2023 collection
Double page from Thea Mika's lookbook for the Autumn-Winter 2023 collection, woman in high heeled boots standing in a white set
Double page from Thea Mika's lookbook for the Autumn-Winter 2023 collection, woman in black boots standing in a green set
Double page from Thea Mika's lookbook for the Autumn-Winter 2023 collection, woman in black pumps standing in an orange set
Double page from Thea Mika's lookbook for the Autumn-Winter 2023 collection, woman in blue plateau boots standing in a blue set
Double page from Thea Mika's lookbook for the Autumn-Winter 2023 collection woman in khaki green boots standing in a green set
Screenshot of Thea Mika's webshop product gallery
Woman wearing black cowboy boots from Thea Mika's 2023 Autumn-Winter collection and a blue evening gown, sitting on a blue chair
Woman wearing orange ankle boots from Thea Mika's Autumn-Winter 2023 collection and an orange faux fur coat, standing in an orange set
Woman wearing khaki green high heeled boots from Thea Mika's 2023 Autumn-Winter collection and a bodycon dress, sitting on a chair
Woman wearing beige boots from Thea Mika's 2023 Autumn-Winter collection and in a casual winter outfit, squatting in a green set
Screenshot of Thea Mika's webshop product-detail site
Thea Mika logo on an image from the image campaign for the Autumn-Winter 2023 collection

Lifestyle Photography & Film: zvei_studios
Still Life Photography: Manuel Mittelpunkt

Check out the whole brand case in our archive: THEA MIKA