ProjektLotsen

Corporate Identity for ProjektLotsen – a Düsseldorf-based agency for live marketing.

The name ‘ProjektLotsen’ could be translated as ‘project guides’ – those who guide the client safely and successfully all the way through the different stages of a certain project. The identity plays with those single milestones across the whole distance of the project and even refers directly to the work of ‘piloting’ in a visual way – using vibrant neon colours to achieve an eye-catching signal effect …