Früh Kölsch

Cologne-based agency Counterpart asked photo­grapher Manuel Mittelpunkt and us to come up with some refreshing ideas for the visual language of their long­term client Früh Kölsch. The aim was not to create a whole new style – but to find ways to modernize the brands’ existing image.

So we started to experiment with light, depth, per­spective, forms and material to add some new ele­ments to the classic Früh look. This are the results of our test shoot … Cheers!