Früh Kölsch

Cologne-based agency Counterpart asked photographer Manuel Mittelpunkt and us to come up with some re-freshing ideas for the visual language of their long-term client Früh Kölsch. The aim was not to create a whole new style – but to find ways to modernize the brands’ existing image.

So we started to experiment with light, depth, perspective, forms and material to add some new elements to the classic Früh look. This are the results of our test shoot … Cheers!