BFF Jump

Signet, visual identity and printed index for ‘BFF Jump’ – a new series of events, initiated by the members of the ‘BFF Berufsverband Freie Fotografen und Filmgestalter e.V.’ in NRW.

We intentionally ignored the old wisdom to "never touch the logo" – as the original BFF logo literally turned out to be the perfect foundation for the ‘BFF Jump’ signet, which also perfectly underlines the event’s main aspect of connecting and networking with colleagues, clients, art buyers and agencies …